The Cereal Festival will take place on Saturday, June 14, 2025, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, entertainment, vendors and children’s activities. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!

For any questions or additional information contact Kelly Walden at kwalden@kelloggarena.com or Kaycie Chrystan at kchrystan@kelloggarena.com

Entertainment:

8am-11:30am: FREE Cereal breakfast along McCamly St. provided by Kellogg’s and Post Consumer Brands at the World’s Longest Breakfast Table!

Strolling performance by illusionist Steve, The Amazing

Live animal shows provided by Critchlow Alligator Sanctuary

FREE train rides provided by The Battle Creek Regional History Museum

360 Open Air Photo Booth

Children’s activities and arts & crafts

Bounce Houses provided by Kirk’s Jump N Fun Rentals

Carnival Games provided by Endeavor Charter Academy

Local Artisan Vendors

Live Music:

8am-9:30am: Jessey Adams
10am-11:30am: JP & The Energy