The diverse population of the South side of Madison means diversity in the products you will see. There is something sure to please everyone's culinary preferences. You will find many specialty products at the market that are not available at your local supermarket. We also give a fair market price for farm fresh produce so prices are also sure to please everyone.

The market provides consumers with information on organic produce, locally grown fresh produce and their benefits. Monthly events planned around produce in season, such as strawberries, corn, and tomatoes provide the opportunity to sample farm fresh Wisconsin produce, enjoy local musicians, and visit with friends and neighbors. For over 13 years, we've been more focused on nutrition, community, diversity, and friendship more than anything else and we plan to keep it that way!

Season: Summer

Market Hours:

June 20 - October 31, 2025
Fridays, 2PM - 6PM

Location: South Park Street, Madison, WI 53713